Dock days are showroom hours.
Stop running unpaid demos to buyers who never come back. AllWakes turns every test-drive into a paid booking, every interested renter into a tracked lead, and every sale into a transparent referral fee — through the marinas that already host your inventory.
From boats.com listing to lot-floor signature.
Import once, list everywhere. AllWakes brings the qualified water-test traffic — you bring the inventory and the close.
Pull inventory from boats.com
Paste a URL or connect your dealer feed. Photos, specs and pricing populate in seconds. Edit anything you need to.
Set a test-drive fee
Most dealers charge $180–$280 per half-day. AllWakes handles the deposit and damage hold; you keep 60% of the fee.
Marina runs the meet-up
The marina handles check-in, walk-around, and any incident. You don't need a captain on staff or a salesperson on the dock.
Tag the buyer, close the sale
If a tester buys within 90 days, AllWakes takes a 5% referral fee — and tracks every step so you always know who's serious.
Cover your demo budget. Surface the buyers who matter.
Paid demos, not free rides
Tire-kickers self-select out at the $240 deposit. Every demo on AllWakes is a real prospect with their card on file.
Sale referral attribution
Every test-drive becomes a tagged lead. Sales within 90 days are tracked transparently — no paperwork hide-and-seek.
Use any marina lot
List water tests, dry-dock walk-throughs, or both. Works at your own lots, partner marinas, or AllWakes-managed slips.
Insurance + damage hold
Every booking carries $250k hull, $1m liability, and a refundable deposit. No more chasing demo-day dings.
Performance dashboard
Track which listings convert. Filter by lot, by salesperson, by month. Tie every dollar of revenue back to a hull.
Stripe-fast payouts
Test-drive fees deposit within 48 hours of completion. Referral fees deposit at close — no waiting on commission cycles.
Dealer questions, answered.
What's the catch on the 5% referral fee?
No catch. AllWakes earns only when a buyer we brought you closes within 90 days, and only on the boat they actually tested — never on add-on accessories or service. If you brought the customer in yourself, the referral fee is 0%.
What's the difference between 60% and 80%?
Where the test-drive runs. If it runs through one of our partner marinas, you keep 60% and the marina + platform split the rest. If you host direct at your own lot, you keep 80% and the platform keeps 20%.
Can we list dry-dock-only inventory?
Yes. Dry-dock walk-throughs are free to list and free to attend — they surface serious buyers without dock time. Test-drives in the water are paid.
Do we need a captain on staff?
No. The marina handles meet-up and renter certifications at a partner marina. Off-marina, you choose whether to send a salesperson along.
What you pay other channels — and what you'd pay AllWakes.
| Channel | Monthly base | Per-listing | Per-sale |
|---|---|---|---|
| Boats.com Pro | $150–$400+ | — | — |
| YachtWorld | $200+ | — | — |
| Boat Trader | $99+ | — | — |
| AllWakes | $0 | $0 | 5% (attributed only) |
Source: public listing-site pricing 2026-05. Verify exact tiers when wiring.
Turn your inventory into bookings.
Most dealers list their first three boats in under 20 minutes. Test-drive bookings start hitting your calendar within the week.
Apply as a dealer
Dealer approval typically takes 1–2 business days. Already a dealer? Sign in